Seeds of innocence upholds the responsibility to take care of the medical safety, trust and satisfaction of the patients. Since infertility treatment, unlike other medical practices, involves birth of a new life the greatest possible care is taken in the handling of gametes. To gain the trust of the visiting patients and public at large, we effectively apply the concept of basic philosophy and perform the infertility treatment with a sense of bioethics and social ethics. Our trained and well versed medical staff works continuously for the utmost satisfaction of the patients. All the procedures are recorded and made transparent. To provide exemplary service we have collaborated with University Hospital of Gent, Belgium and are on toes to set a bench mark in national as well as international markets in the field of ART.